Los Angeles

Janine Sharell

Gen X UGC Creator◆ Former CNN Correspondent◆ Brand Storyteller◆ Marketing Executive

I don't just create content, I create trust.

After three decades in television, journalism, entertainment, and brand marketing, I know how to capture attention, tell memorable stories, and connect with audiences in ways that are relatable and feel effortless.

Today I partner with brands to produce premium user-generated content, product demonstrations, testimonials, lifestyle videos, and spokesperson campaigns that inspire confidence and drive engagement.

Whether the category is fashion, beauty, wellness, hospitality, home, travel, food + wine, or lifestyle, I deliver polished, relatable content that reflects your brand while speaking directly to the people you want to reach.

Trusted storytelling. Broadcast experience. Modern UGC that converts.

Janine Sharell
Watch

Intro Reel / Sizzle Video

A look at how I tell a story on camera, on set, and on brand.

UGC Portfolio

Recent Work

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@janinesharell Click to watch
Fashion Styling  |  3 Ways to Style One Dress  |  Organic TikTok
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@janinesharell Click to watch
Wellness  |  Product Demonstration  |  Problem/Solution Format
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@janinesharell Click to watch
Book Promotion  |  Book Launch Campaign  |  Lifestyle Storytelling
Janine Sharell
Personal Branding

Why Brands Trust Me

A career built on authentic connection. I have been a communicator and storyteller in front of the camera and behind it for over two decades. I know what the root of a story is, what gives a product meaning and importance, what makes people want what I have. When brands partner with me, they get someone who understands narrative, audience, and the difference between talking to the camera and reaching a person.

I

Broadcast Credibility

Fifteen years at CNN across the LA and New York bureaus. Host of All About Women, sponsored by Revlon. Reporter on Showbiz Today.

II

Television Production Expertise

Writer and producer on Fashion Police with Joan Rivers, and other fashion-centric shows on E! Entertainment Television.

III

Brand Strategy Depth

Produced branded content and marketing campaigns for global brands including Nike, Sony, Coca-Cola, Jaguar, Yoplait, and Weight Watchers, then led luxury marketing initiatives for Monteverdi Tuscany, a 2-Key Michelin hotel, and Toscana Restaurant Group.

IV

Direct Response Experience

Long before UGC became the industry's fastest-growing marketing channel, I hosted infomercials, creating sales-focused content designed to educate consumers and drive purchasing decisions. Today's best-performing UGC follows many of the same principles.

V

Audience That Acts

Women 50+ redesigning their lives with intention, taste, and joy. They are not browsing. They are investing in what they believe in.

About

Meet Janine

Home Base

Los Angeles | Available Nationwide

Family

Empty nester. Two children in their 20s. A full and well-loved personal life.

Wellness

Yoga, Pilates, walking, daily meditation, pickleball. Wellness is a practice, not a phase.

In the Kitchen

Award-winning home cook specializing in Italian cuisine inspired by my grandmother's recipes and the Blue Zone Mediterranean diet.

Music

Professional singer, background vocalist for Grammy & Tony Award-winning artists.

Travel

Available for Travel & Destination Partnerships. Vast knowledge of Italian culture and traditions.

Aesthetic

Nancy Meyers. Always Nancy Meyers.

Janine Sharell
Services

Ways We Can Work Together

✓ UGC Videos
✓ Product Demonstrations
✓ Testimonials
✓ Lifestyle Content
✓ Organic Social Ads
✓ Paid Usage Content
✓ Brand Spokesperson
✓ Script Writing
✓ Voiceover
✓ Product Photography
✓ Hospitality Partnerships
✓ Travel Content
✓ Luxury Lifestyle
✓ Fashion & Beauty
✓ Women 50+